CPA MaxCap represents the maximum cost-per-action we can responsibly pay an affiliate for a given offer. This value is calculated using:
- Average Order Value (AOV)
- minus JVZoo platform/processing fees
- minus all refunds (affiliate and vendor/product)
- minus all chargebacks (affiliate and vendor/product)
This calculation ensures CPA payouts remain profitable and sustainable while protecting both vendors and affiliates.
How to Increase Your CPA MaxCap
Vendors can raise their CPA MaxCap by:
- Improving funnel conversion rates – A higher Average Order Value (AOV) raises the ceiling.
- Reducing refund rates – Better product quality, clear expectations, and strong customer support lower deductions.
- Minimizing chargebacks – Transparent marketing and smooth delivery decrease chargeback risk.
- Maintaining platform compliance – Compliant offers reduce financial holdbacks and unexpected adjustments.
The stronger your funnel performance and customer satisfaction, the higher your MaxCap potential.