At JVZoo, we're always exploring ways to increase conversions and average order value (AOV) — and one of our favorite optimizations is using Auto-Toggle Order Bumps.
🧪 What We Discovered
In a recent test, we compared two types of order bumps:
- ✅ Pre-checked order bumps (automatically toggled on)
- ⬜ Manually selected order bumps (default unchecked)
Results:
We saw a 15% higher take rate on the pre-checked bumps, with no significant increase in refund rate. That means more customers opted in, and the cart value went up — all with no negative impact on satisfaction.
⚙️ How to Enable Auto-Toggle Order Bumps
If you want to replicate this optimization, here’s how to enable it:
- Log in to your JVZoo Seller Dashboard.
- Navigate to the Products tab and click Edit on the product that includes your order bump.
- Go to the Order Bumps tab.
- Locate the bump you want to optimize and toggle ON the option labeled "Automatically toggle on checkout."
- Save your changes.
That’s it! Your order bump will now be pre-selected when a customer lands on the checkout page.
⚠️ Important Limitations
- Auto-Toggle cannot be used on Order Bumps that are subscriptions. This feature only works with one-time payment products.
- Auto-Toggle will not apply to customers in the EU and UK, even for single-payment products. This ensures compliance with local consumer protection regulations.
🎥 Want to See This in Action?
💡 Pro Tip
While our testing showed a 15% increase in take rate, we always recommend that you test on your own offers. Your audience, traffic source, and pricing may yield different results — but this is a high-leverage starting point.
🚀 Why This Matters
Enabling auto-toggle order bumps is a simple change that can lead to a significant increase in revenue, especially when you're investing in paid ads or other media. Every extra dollar helps improve your ROI.